Case study - ICEPS
ICEPS is a high education establishment, found in 2005. The accent is on using modern educational techniques.
- Web development
- Google ads
Our task can be divided into two segments:
- Creating an intuitive website, with all the necessary functions and hierarchical access structure. The accent is on the efficient presentation of the study programs.
- The goal is to increase the interest in educational programs through Google ads campaigns and also to increase the number of registered students.
Web development implies creating a functional website, which will allow current and future students timely approach to important information. Site administrators should easily enter new and alter existing materials. Our team comes across a problem - some material is intended for already registered students, so we had to open their accounts retroactively and give them access to important information. Work results are visible in a functional website, which simply and intuitively represents ICEPS to potential future students.
Google ads campaigns are started with preliminary keywords analysis. InDigital team designed a creative approach and we conducted required preparation and campaign optimization. Remarketing campaigns are carried out, to instigate indecisive clients.
Statistical analysis shows that 47% of registered students found out about ICEPS through Google ads and website visits. The number of website visits increased by 53% on average annually, thanks to launched Google ads campaings.