Case study - ICEPS

Briefing

ICEPS is a high education establishment, found in 2005. The accent is on using modern educational techniques.

Services
  • Web development
  • Google ads
Concept

Our task can be divided into two segments:

  1. Creating an intuitive website, with all the necessary functions and hierarchical access structure. The accent is on the efficient presentation of the study programs.
  2. The goal is to increase the interest in educational programs through Google ads campaigns and also to increase the number of registered students.
Strategy

Web development implies creating a functional website, which will allow current and future students timely approach to important information. Site administrators should easily enter new and alter existing materials. Our team comes across a problem - some material is intended for already registered students, so we had to open their accounts retroactively and give them access to important information. Work results are visible in a functional website, which simply and intuitively represents ICEPS to potential future students.

Google ads campaigns are started with preliminary keywords analysis. InDigital team designed a creative approach and we conducted required preparation and campaign optimization. Remarketing campaigns are carried out, to instigate indecisive clients.

Results




Statistical analysis shows that 47% of registered students found out about ICEPS through Google ads and website visits. The number of website visits increased by 53% on average annually, thanks to launched Google ads campaings.